Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you.

These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing.

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Posted by Arron George on Oct 27, 2014 3:19:17 PM

Posted in: Online Marketing, Blogging & Social Media, Dental Internet Marketing

Using a Buyers’ Journey As Part of Your Dental Marketing Plan

The first thought going through your head might be, “why should I care about using a buyer’s journey in my dental marketing plan? That’s what I hire my marketing agency for”.

That is a fair question with a simple answer: “Your overall success is paramount to the success of a buyers’ journey.” How?

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Posted by Arron George on Oct 21, 2014 8:00:00 AM

Posted in: Online Marketing, Content Creation and Strategy, Dental Internet Marketing

A Quick Guide to Your Google Analytics Report

Often we’re told, “This Google Analytics report is confusing!” or asked “What exactly do these numbers mean? Are these good or bad?”

These traffic reports from Google Analytics are a fantastic way to learn more about your future and existing patients visiting your website. It can also help us—and you!—understand how we can continuously improve the UX (User Experience) of your website and generate more leads to your dental practice.

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Posted by Kristine Fontanilla on Oct 17, 2014 8:00:00 AM

Posted in: Featured Posts, SEO, Dental Internet Marketing

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you.

These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing.

Read More

Posted by Arron George on Oct 13, 2014 5:23:14 PM

Posted in: Roadside News, Blogging & Social Media, Weekly Links & Tips, News & Events, Research and Trends, Dental Internet Marketing

Recent Facebook Updates That Affect Online Dental Marketing

“Click-baiting is over!”
“Facebook 'Save It For Later' is here!”
“Video set to dominate the news feed...”

You may have heard these headlines when using Facebook or searching online, but do you know what they actually mean? Do they really affect your dental office?

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Posted by Arron George on Oct 6, 2014 3:00:04 AM

Posted in: Online Marketing, Blogging & Social Media, News & Events, Dental Internet Marketing

Farewell, Ethan!

Many of our readers and clients have had the opportunity to work directly with and get to know Ethan Austin over the past few years. Ethan has moved on to pursue a new role in marketing, and while the entire team is sad to see him go, we’re thrilled and excited for the new opportunities that lay ahead for him.

Ethan initially joined Roadside in February 2010 as the Director of Client Development and cultivated many genuine, lasting relationships with our clients and colleagues.

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Posted by Whitney Speir on Oct 2, 2014 3:00:19 AM

Posted in: Roadside News, Roadside's Team

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you.

These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing.


In the News

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Posted by Arron George on Sep 30, 2014 6:51:34 AM

Posted in: Online Marketing, Roadside News, Weekly Links & Tips, Research and Trends, Dental Internet Marketing

Roadside Roundup: Inbound Marketing News You Just Can’t Miss.

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you.

Read More

Posted by Arron George on Sep 15, 2014 7:00:00 AM

Posted in: Online Marketing, Roadside News, Content Creation and Strategy, Blogging & Social Media, Weekly Links & Tips, Dental Internet Marketing

Brigitte's Recipe of the Month: Pasta with Butternut Squash and Goat Cheese

This recipe is adapted from Giada at Home. It’s autumnal, easy, and elegant. This was served at another going away lunch for Roadside. It was Ethan’s last day and we wanted to serve a nice dish that reflected his “foodiness." Alongside was a side salad and antipasto tray to round out the meal.

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Posted by Brigitte Thaut on Sep 10, 2014 2:39:00 AM

Posted in: Featured Posts, Recipe of the Month

Roadside Roundup: Inbound Marketing News You Just Can’t Miss

Welcome to this week’s edition of Roadside Roundup. It has been another busy week for inbound marketing, but never fear for Roadside is here. We have scoured the web to bring the top news stories that will matter to you.

These articles will help your dental practice to understand and keep up with the major marketing stories that could have an impact on your dental marketing.


In the News

Read More

Posted by Arron George on Sep 2, 2014 6:47:39 AM

Posted in: Online Marketing, Roadside News, Content Creation and Strategy, Blogging & Social Media, Weekly Links & Tips, News & Events, Dental Internet Marketing